What Is a Sales Lead
List?
A sales lead list is a list of targeted
sales prospects. You
would use a sales lead mailing list to do direct marketing to your prospects. It is
important that you select the right contacts - people willing and able
to buy your product or service. Using sales lead list to do a
direct mail piece will usually result in a 1-2% return.
Your direct mail marketing list can come from several sources. Internal, existing
customers or you can buy a prospect list from reputable companies.
Most telemarketing firms
use carefully designed telemarketing scripts.